Not many people know that Under Armour sells shoes. My main marketing objective was differentiating U.A. shoes from the feverish and vehement themes in sports advertising. I took the name FLOW and incorporated it into the idea of effortless improvement. I wanted to show how exercise can a form of release rather than focusing solely on competitiveness. The main goal is separating U.A. from their competitors in the minds of consumers.

We created an Instagram Story, Guerilla Pool Ad, and a Flow Playlist for Customer’s Workouts.