I had a goal to make something creative with a harsh restriction. Using random objects from my apartment I began making pictures. Loose change was one of my favorite mediums. A mentor suggested creating an image for a cause I care about. So I decided to say something about the world’s refugee crisis.
As I researched people’s struggles from Ukraine and the Middle East. I learned a day’s worth of food for adults costs less than a dollar. I was amazed how little is needed to help this individuals. The ultimate goal of these posters is to help donors realize how cheap it is to help others. We don’t need to make huge financial sacrifices to help refugees. Often, a few dollars can make a world of difference for these unfortunate people.
I think this idea would work well on an Instagram story or as a poster ad.
We created a submission for a Google and Hoffmitz Milken Center for Typography competition. We were asked to promote the Universal Declaration of Human Rights using Typography. We recognized that all of humanity hopes their children will learn their language’s Alphabet. The ability to read is important for any society to be successful. We also wanted to show how basic rights like food, education, and dignity should also be taught from a young age.
We will find out this summer on whether or not we won an award for our social media video/post.
Not many people know that Under Armour sells shoes. My main marketing objective was differentiating U.A. shoes from the feverish and vehement themes in sports advertising. I took the name FLOW and incorporated it into the idea of effortless improvement. I wanted to show how exercise can a form of release rather than focusing solely on competitiveness. The main goal is separating U.A. from their competitors in the minds of consumers.
We created an Instagram Story, Guerilla Pool Ad, and a Flow Playlist for Customer’s Workouts.
